Effective, simple & Successful Keyword research Guide by SEO Zahir Shah

Is keyword research really important?

Yes its one of the most important research in SEO, picking the right keywords lead the way to achieve the goals you want in search engine optimization. It’s the first vital process which is needed to go for a successful SEO. Keyword research could be a tough job also but an excited one as well.

How to get started a successful keyword research?

according to my own experience, I have divided the keyword research in to the following simple phases:

Phase 1: Awareness with the industry
Phase 2: Picking Tools for the research
Phase 3: starting the research
Phase 4: Making a list of the keywords
Phase 5: Think like a customer
Phase 6: Sending it to your client
Phase 7: Finishing and moving further

Awareness with the industry

It’s very necessary for a successful keyword research to aware first with the industry and the products/services your company offer. Have a cup of coffee and get started to know what and where you offer. Ask what your client wants for his business and what he has to offer to their customers online. Once he disclosed it to you, encourage him and go a head for the research.

Tools for the research

“Which Keyword’s research tool will I use?” a question asked often. Well, I personally use free word tracker and google adwords tool for years now, and have been getting very best result with the research. There are some other tools which aren’t bad though, e.g. keyworddiscovery etc. but I would recommend the google adwords tool, which shows the search volume in figures as well nowadays and shows a huge data for the relevant keywords.

Starting the research with tools

Before searching a term, make sure to take a very close look of the page you are doing keyword research for. Look what the page actually offer and where. Then search the primary keyword and the tool let you give the relevant keywords to the term. Do various searches with different primary keywords on both tools and note them.

Making a list for the keywords

Make a list of the keywords you feel will be worthy and helpful for you with its search volume for both figures given by wordtracker and google adwords tool. Keep the keywords separated e.g. if you offer consumer electronics, make a section for keywords related to corded phones, cordless phones, computer accessories etc.

Think like a customer

Think like a customer, if you had to buy the same products what would you search? And as add such keywords in the list.

Sending it to your client

Check thrice the list and send that to your client to make sure you haven’t missed any keyword.

Finishing and moving further

Once you got the final list from your client, finalize it and move further to your on page optimization according to the targeted keywords, e.g. start creating quality and unique content, meta tags, use the important keywords in Headings, bold etc ….. and as start your off page optimization according to the research.

I hope it will be enough for you; it was just a simple process of a successful keyword research. If you want to know in deep regarding the research, please feel free to contact SEO Zahir Shah at seo-zahir@hotmail.com or by making a call to 0307-2333907

Tags: SEO Karachi, SEO Pakistan, SEO Specialist Pakistan, SEO Specialist Karachi

HI All, I really missed you for a long time

I think you were waiting for hearing something new from me? hmm, yes you were .
actually, due to very much busy days, I couldn’t come up with something new for a long time. Still very much busy, but you will enjoy reading my upcoming articles regarding “keyword research” soon. Keep visiting to my blog.

Tags: SEO Karachi, Freelance SEO Pakistan, SEO services Pakistan, SEO consultant Pakistan

SEO Zahir Shah in a Picnic party with his colleagues

On last Saturday (April 26, 2008 ) Zahir Shah attended a picnic party with his office colleagues. They went “Dream world resort”, ever dreamt about being at a place where you can spend your time with family and friends, in an environment of peace, tranquility and relaxation, at Super High way Karachi.

He got the full joys of that peaceful environment with his colleagues and spent one day over there. He enjoyed swimming, horse riding, driving boats and much more.

Tags: SEO Karachi, SEO consultant Specialist Pakistan, SEO services Pakistan, SEO Services Karachi, SEO Karachi Pakistan

About My friend – SEO Abdul Rahman

SEO Abdul Rahman, whose nick name is Mani, is an SEO specialist and has a solid experience in search engine optimization. He has been working for 2 years here at Webizmedia (an online marketing firm) as a senior SEO. Actually Mani has vast experience of visitor’s behaviors and other marketing strategies. SEO – Zahir Shah allows you to ask any question regarding SEO or SEM here in the comments section, my expert friend Mani and me will try best to answer your questions as soon as possible.

Story behind the PR (Page rank), Does it help in SERP or not?

No Not at all, a PR (page rank) can be assigned through a bunch of unrelated back links but where they will not help you to get top SERP (search engine result page) on Google. May be you get confused here like you will say my competitor has a PR 4 and mine PR 3 and that’s why he is beating me. But it doesn’t mean that he beats you on PR but may be they have more back links than you which would be related and quality links. Where those quality back links creates PR for the site and as well as helps them in SERP.

Also some time you have more back links to your site than the others but you still not getting top SERP. It’s because your back links are not relevant and quality and assigns only PR (page rank). Let me explain it more, e.g. you have two web sites “A” and “B”. Site “A” has some quality back links which assign a PR 3 and site “B” has a lot of unrelated and low quality links which assign PR 5. I am sure site “A” will be come up on top SERP while “B” would be very far or may be no where. The fact over here is that PR can be assigned through both the quality or non-quality back links and itself it has no direct effect on your SERP. You can get top SERP if you have quality and relevant back links otherwise low and irrelevant back links only can assigns PR and where that PR (which you get through these low quality and irrelevant back links) doesn’t help you to get top SERP, that’s it.

So PR can be assigned through both the quality or non-quality back links. The more back links your site has the more PR would your site get. The more quality links your site has the more chances your site would get to come up in top SERP. PR needs quantity not quality and relevancy. Also make sure, not every back link gives your site the same LJ (link juice). The more PR the link has the more link juice your site will get.

Be very careful to concentrate on quality not quantity/irrelevant back links if you want to get top ranking on Google.

About the Author

These Articles were written by SEO Zahir Shah, little-age and fast grown up SEO specialist of Karachi Pakistan, on the recent Google page rank update to ensure you either PR affect on your SERP or not.

Few Helpful links:
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Ultimate guide for beginner SEO Guys

Well, actually there is nothing hard in SEO (search engine optimization) once you pointed out the basic and some of the major factors of SEO. I know initially every body feels it a very tough job because of having no knowledge of algorithms and other SEO techniques. But don’t worry at all, simply keep these basics and tackle the job.

OK, now I am going to get start with these prominent tips which I have practically got in my experience in search engine optimization. These tips are divided in two parts: on-page optimization and off-page optimization.

1. What is on-page optimization?

On page optimization: - All these activities which are performed for the on page SEO are called on page optimization e.g. content writing, creating and updating Meta tags, implementing of H1 to H6, keywords density, internal linking with the keywords in hyper, dynamic and static URLs, image optimization through alt tags etc. Let me now also put some lights on some of the above on page optimization factors.

Content writing: - “Content is the king” no doubt rich, unique and quality content plays a major role in your over all SEO. Create great quality content where your visitors like these and take these a good source for themselves. Concentrate on creating relevant content to your site and try to use keywords instead of their alternative words. Having quality content on site can minimize your off page activities.

Meta tags: - these are tags which you should use to give titles (these will be the titles of your pages and would be showed in the SERP), description (which more often would be showed in SERP) and keywords (where you would mention keywords that you are going to get ranking on). Your Meta titles should contain on your targeted keywords in the length of around 65 characters, your Meta description also should contain on your targeted keywords with attractive sentences of maximum 250 characters and as well you should mention your targeted keywords in the Meta keywords tags.

Internal linking: - Internal linking help you to get every of your page more index-able and as well it also help you to give a link to a page with the hyper of their specific keywords. Try not to keep more than 100 links on a page.

Dynamic and static URLs:- URLs that contains on query strings like mysite.com/about?/^us etc are called Dynamic URLS and URLs that simply look like mysite.com/about – us.html are called static URLs. It’s very important to have static pages that any of search engines could read easily. Of course Google and Yahoo are so smart to read Dynamic pages as well but they can’t read these as easily as static pages. Try to use your targeted keywords on the sub-domain like yoursite.com/targeted keywords.html.

2. What is off-page optimization?

Off page optimization: - The major activity which is performed in the off page optimization is getting back links for the site. Back links are that factor/power which makes a spot for your site in the high SERP. Why not you have quality content and a great structure site but if you haven’t back link to it, it’s like you are going to kill your enemy whither you have a gun having no bulits and your enemy has a full filled gun of bulits.

The question that actually comes in our minds is how to get back links that could pass the link juice and as well the PR.

OK, let me now tell you a few simple ways and sources of getting relevant and quality back links that are of course absolutely free.

Link bait: - Create some great quality content either yourself or with someone who you know have a good hand on content writing. People will then link to your site when they found the articles more helpful for their customers or visitors.

Directories: - There are a lot of free directories around us simply choose the relevant category and submit your site in. Doesn’t matter if these directories have no quality, a link is still a link, it add some value than have no one. Free directories back links themselves have no direct effect on your SERP, but no doubt when it comes together with more types of links, really they makes a quality and give your site the best SERP.

Reciprocal: - Exchange links with quality sites that are more relevant to you. You should not exchange links more than 15 to 20 (it’s just my measure and suggestion to you actually it’s not a factor and compulsory).

Articles: - Create some quality content relevant to your site, keep these articles on your site and index them with search engines first. Then take a snap shot of these and go on submitting in ezinearticles.com and more articles directories. You are getting here a chance of link bait and as well you are getting link from these articles directories.

Book marking: - Book mark your site in digg, reddit, delicious and more book marking sites.

Classifieds: - Place classified ads in free classifieds sites. You will get advertisement of your products as well a back link from them.

Blog commenting: - find some relevant blogs that allow comments that haven’t a no-follow attribute. Keep posting great comments for those and get links from one by one.

Forums: - Find out relevant forums to your site and start on questioning and answering with people. Keep your link in the signature or somewhere in the “post” where no one understands if you are there for getting back links and spamming.

Create a Blog: - Create a blog for your site, update that with fresh content and get links from. Also submit your blog in some of blog directories and get some other inbound link too.

Press release: - Share your company news through submitting in news and press release sites. Create descriptive news and keep a link in the body of the news. If a site itmself offers an option for a link so remove the body link and simply put your link in the given option.

I hope you will have gotten every thing from my guides. If someone is still nervous about something that I haven’t mentioned above please just contact me at seo-zahir@hotmail.com and I will let you help.

Tags: SEO Karachi, SEO Zahir Shah, Top leading SEO of Pakistan, search engine optimization Karachi, search engine optimization services Karachi, SEO GURU Karachi Pakistan, search engine optimization Pakistan

About SEO – Zahir Shah

About Me

Highly civilized, a very dynamic personality, Ambitious, forward-thinking, innovative online marketing professional, SEO consultant and SEO specialist with 4 + years of experience in the world’s leading markets including USA, UK and UAE. I am one of the first little-age and fast grown up SEO of Pakistan who had started doing SEO/SEM at the age of 17 years.

An overview of My Career History

• I started my SEO career in E3BS (E3 Business Solution) since October 2005 to July 2007.

• I have been working for DIY Decorators Ltd (www.designerhandle.co.uk) for more than 4 years as a Head of SEO/SEM.

• I joined Webizmedia, an online marketing and advertising firm, as a Senior SEO in July 2007 to may 2008.

• I joined Better Homes LLC (www.bhomse.com), a leading real estate company in Dubai, UAE) in May 2008 as a Senior SEO Executive.

• I have worked for www.decor-collection.com as a head of SEO in SEO Zahir Shah Inc

• I have been working for Dubai Furnished Apartments (www.dubaifurnishedapartments.com) as a Head of SEO/SEM  in SEO Zahir Shah Inc

• I have been working for Dubai Short Let (www.dubaishortlet.com) as a Head of SEO/SEM  in SEO Zahir Shah Inc

• I have been working for Deal Source Direct (www.dealsourcedirect.com) as a Head of SEO/SEM  in SEO Zahir Shah Inc

• I have worked with AUA Solutions as an SEO consultant Specialist

• I have worked for www.kineticpicture.com as a head of SEO in SEO Zahir Shah Inc

• I have trained and consulted more than 50 online business owners based in UK & USA

Apart from the above companies I have worked for lots of more multinational and some local companies (cant mention them here due to their terms and conditions).

Contact Zahir Shah

Cell Number: +92 307 2333907
Website: http://www.zahirshah.com/
Email: zahir@zahirshah.com
MSN: seo-zahir@hotmail.com